Summary of Optimizing Item-based Marketing Promotion Efficiency in C2c Marketplace with Dynamic Sequential Coupon Allocation Framework, by Jie Yang et al.
Optimizing Item-based Marketing Promotion Efficiency in C2C Marketplace with Dynamic Sequential Coupon Allocation Framework
by Jie Yang, Padunna Valappil Krishnaraj Sekhar, Sho Sekine, Yilin Li
First submitted to arxiv on: 13 Sep 2024
Categories
- Main: Machine Learning (cs.LG)
- Secondary: None
GrooveSquid.com Paper Summaries
GrooveSquid.com’s goal is to make artificial intelligence research accessible by summarizing AI papers in simpler terms. Each summary below covers the same AI paper, written at different levels of difficulty. The medium difficulty and low difficulty versions are original summaries written by GrooveSquid.com, while the high difficulty version is the paper’s original abstract. Feel free to learn from the version that suits you best!
| Summary difficulty | Written by | Summary |
|---|---|---|
| High | Paper authors | High Difficulty Summary Read the original abstract here |
| Medium | GrooveSquid.com (original content) | Medium Difficulty Summary This paper explores ways to improve e-commerce transactions by optimizing coupon strategies for customer-to-customer marketplaces. The researchers highlight the importance of balancing buyer and seller satisfaction, as current marketing approaches tend to focus on buyers alone. They also point out that existing strategies prioritize short-term gains over long-term benefits, leading to inefficiencies. To address this issue, the authors develop a novel approach that considers multiple promotions simultaneously, aiming to reduce unnecessary costs and enhance overall market performance. |
| Low | GrooveSquid.com (original content) | Low Difficulty Summary The paper is about how coupons work in online marketplaces. It’s important for both people who buy things (buyers) and people who sell things (sellers) to be happy. Right now, most marketing strategies only focus on making buyers happy, but this isn’t good enough. The current way of doing things means we waste money trying to make a quick impact with each promotion, rather than thinking about what’s best for the whole market. |
