New Findings About the Profile Of Real-money Players in Brazil
Brazilian online casino platforms have gained great popularity recently. With a diverse audience and an increasing number of users betting online, it is important to try to understand the profile of the Brazilian player.
With this in mind, we analyzed the data published last month by ENV Media regarding the Brazilian online gambling market. In addition to detailing the profile of the average real-money player, they also provided interesting insights into the most popular games and the public perception of the online casino market.
Starting with the fundamentals, let’s analyze the data on active players according to gender and age. (Only two gender options were provided for statistical simplification purposes.)
Gender and age in the Brazilian online casino platforms
We can observe that the two main genders are almost equally represented, despite some claims in previous industry studies that suggested otherwise.
The reported average age is 39.24 years. Again, we find a small inconsistency compared to some previous studies that, however, were conducted several years ago and cited slightly lower average ages. Various consumer market segments have repeatedly shown in recent years that digitization has engaged more demographic groups than ever before.
Indeed, the largest age group is 25 to 40 years old, with more than half (57%) below 49 years old. There is also a considerable share of middle-aged gamers and bettors – the second-largest age cohort is 41 to 56 years old, representing over a quarter of the total (28%).
Recently, research has revealed an increase in the number of people above 60 years old consuming video games and discovering their benefits. So this data was relatively expected. Finally, there were no real-money players (or actual respondents) registered below 18 or above 75 years old.
What the data reveals about real-money players in Brazil
These findings provide interesting insights into the demographics of online gaming consumers in Brazil. Contrary to previous perceptions that most players were young and male, the current numbers show a balanced distribution between genders and a significant presence of players from different age groups.
The fact that the two main genders are almost equally represented indicates that the world of online gaming is no longer exclusively dominated by men. Women are increasingly involved in this segment, showing that online games are no longer considered solely a male activity.
In a study published by KTO last year, for example, women accounted for only 36% of its casino users. Additionally, the average age of players is higher than previously thought. This can be attributed to the increased digitization and the growing number of people from different age groups engaging in online gaming.
The fact that the largest age group is 25 to 40 years old is also significant. This age group is usually in a phase of life where personal and professional responsibilities are balanced, allowing more time and resources to be dedicated to online gaming. Additionally, it is an age group that is more familiar with technology and has higher purchasing power.
Another interesting point is the presence of middle-aged players. The age group of 41 to 56 years old represents over a quarter of the total players. This shows that online games are not only for the younger generation but also attract mature individuals who are seeking entertainment and fun through this form of leisure.
Challenging historically defined social perceptions
These findings challenge stereotypical perceptions about online gamers and highlight the importance of considering a variety of age groups and genders when developing marketing strategies and products for this market.
The online gaming industry in Brazil has a diverse and ever-evolving audience. With a balanced distribution between genders and a wide age range, companies in the sector must pay attention to the preferences and needs of this diverse audience.
Furthermore, it is essential to consider the specific characteristics of each demographic group when developing games, platforms, and engagement strategies. Younger players may be more interested in quick and engaging games, while older players may value more strategic and social gameplay.
The Brazilian online casino market benefits the most
The findings presented reinforce what has already been stated about the immense potential of the Brazilian iGaming market in general. Through the imminent regulation that has been going through the national senate, the country has everything to solidify a safe and healthy market.
In summary, the demographics of online game players in Brazil are broad and varied. The market is evolving, and companies need to adapt to meet the demands of a diverse audience. With a balanced distribution between genders and age groups, there is enormous growth potential and business opportunities in this sector.
