Machine Learning and Ai in the Casino Industry
The online casino industry is constantly adapting to new technological changes. As a result, it uses artificial intelligence (AI) and machine learning (ML) technologies to help grow individual casinos while maintaining high security.
These innovations help enhance players’ gaming experiences, increase security in online casino sites and promote responsible gambling.
This article will provide an introduction to AI and ML and examine how these technologies are used in the online casino industry.
Defining AI and ML
People sometimes use AI and ML interchangeably. They’re closely related technologies but aren’t the same. Their scope and how they’re used are some aspects in which their differences are noted.
Businesses use both ML and AI to process and analyze extensive data. They help organizations make better decisions as they make more accurate predictions. You can also use them for a better understanding of customers and for making good recommendations.
To give you an idea of how these two trending technologies work in the casino industry, we’ve defined them separately, below.
What is AI?
Artificial intelligence has a vast scope. It’s used in machines so that they’re able to imitate human intelligence.
It comprises technologies that enhance a computer’s ability to recognize spoken and written language, process, analyze and make recommendations.
In simple terms, AI is a set of technologies used to solve complex issues logically.
What is ML?
Machine learning is part AI. It’s one of the technologies it comprises. It allows a system to learn and improve its performance from previous experiences.
It uses algorithms to process and analyze extensive data and learn before making informed decisions. These algorithms are trained over time. The training involves exposure to large sums of data.
According to ML, the more a system takes and processes enormous data, the better it performs.
Uses of AI and ML in the Casino Industry
Casinos are one industry among many that have taken advantage of AI and ML technologies. These help existing and new casinos in various ways. With the assistance of AI and ML, newly established casinos can keep many players happy and provide a safe and secure platform to play in.
To understand how these technologies work in the casino industry, check out the use cases below:
Enhances Security
AI provides an extra layer of security to online gambling by observing security threats and creating automated solutions to prevent them.
Helps Detect Cheating
In online casinos, bots have become so competent that they sometimes can’t be detected by human security personnel. This is where AI-powered cheating detectors come in.
They can detect non-human activity and help reduce malicious bot play. This has proven to reduce potential player and casino losses in the industry.
Player Behavior Prediction
Operators use AI Cloud platforms to predict what customers will likely play, the number of games they’ll play and if they’ll use their bonuses.
With this kind of information, marketing is improved and more visits are turned into sales in casino establishments.
Providing Tools to Keep Customers
Automated ML can help use the historical information of player behavior to predict the future. Companies can use this information to identify valuable new customers. With it, it’s easier to turn them into loyal ones.
Prevents Money Laundering
Casinos have resources in place to detect and eliminate money laundering. However, these produce many false positives, leading to more time and money spent checking, which are the actual money laundering cases.
AI and ML technologies reduce false positive results to help solve money laundering cases fast and decrease the time and cost of this process.
Game Performance
In land-based casinos, AI can use the game type and floor location to produce performance reasons. This way, the casino can change its floor location game placement for certain games to gain more attention and bring in more profits.
The Bottom Line: AI and ML Are Huge Benefits to the Casino Industry
When speaking of machine learning and artificial intelligence, some think they’re only helpful for online businesses. However, as you can see in some of the cases above, they also help land-based casinos.
AI assists the casino industry with observing and processing large sums of customer data to solve complex problems. Using its many technologies, including ML, it analyzes data to produce rational human-like solutions.
These technologies have many uses in the casino industry, including better marketing, enhanced security, preventing money laundering and solutions to poor game performances.
If you’ve only heard the bad about the trending AI technologies, then we hope to have brought your attention to the positives.
